‘What is Peach & should marketers even care?’ – Econsultancy
Jack Simpson says, “Rejoice! Yet another social network! They’re so common these days that if we reviewed all of them we’d do pretty much nothing else and our readers would drift away and the bosses would start getting fidgety and… well it just wouldn’t be pretty.
So what makes Peach so special?
Firstly, it isn’t the physical manifestation of a soon-to-be-billionaire teenager’s bedroom hobby, as so many of them are (I’m generalising here).
Peach was created by Vine co-founder Dom Hofmann, someone who knows a thing or two about launching a new social network.
Secondly, it involves Gifs. And at Econsultancy we are massive fans of those. Seriously, it’s the primary form of communication in our office”.
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