Jeff Rajeck says, “Anyone who has worked with a Chinese company or had to run a campaign in China knows that their design sense is different.

One thing that jumps out the most though, is that their websites look very ‘busy’. Why is that?

You don’t have to look far. If you work for a multinational brand in China or make a product that is sold in China, have a look for your brand on a Chinese website through Baidu or QQ.

What you will probably see is something which looks very busy. Lots of texts, links, and even animations which seem to be designed to make the page impossible to read”.

Why do Chinese websites look so busy?

‘Econsultancy’ Blog

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