‘5 Ways You’re Wasting Precious Inbound Leads’ – HubSpot
Brandon Redlinger says, “There’s a lot of great information out there on how to create an inbound marketing machine. Entire businesses were built on inbound marketing, HubSpot being a prime example.
But what happens after a lead comes inbound? It’s a topic worth exploring more, especially since the rules of sales development are rapidly transforming.
Just because a lead converts on a piece of website content doesn’t mean he or she is necessarily a hot prospect, ready to buy. The chances are greater that an inbound lead will close, but pursuing each and every single inbound prospect is not always worth the time. How a sales rep spends his or her time prospecting is crucial to their success. That’s why it’s important to establish a clear and well thought out protocol for handling inbound leads.
However, I see many salespeople making mistakes with inbound leads that cost them time and money. As a lead comes in and goes through your sales funnel, mistakes along the way jeopardize your chances of closing”.
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