Patricio Robles says, “This weekend, a select group of brands with big bank accounts will spend big dollars on ads that run during what is arguably the biggest marketing event in sports, the Super Bowl.

But thanks to social media, savvy marketers can take advantage of the big game without spending millions of dollars on a Super Bowl ad by following these tips.

Know what’s going on

First things first: it’s hard to capitalize on the Super Bowl buzz if you don’t know much about the big game. Before Sunday, marketers should give themselves a crash course on the teams and players participating in this weekend’s huge event.

And because the commercials are themselves a star of the show, they should also familiarize themselves with the ads that brands are shelling out millions to show off, because much of the digital buzz before, during and after the Super Bowl will focus on these ads”.

Four tips for capitalizing on the Super Bowl without spending millions

‘Econsultancy’ Blog

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