'How to lift ecommerce conversion rates when they’ve plateaued’ – Econsultancy | Internet Marketing NewsWatch

Arie Shpanya says, “Ecommerce giants like Amazon are becoming stronger, and ecommerce as a whole is experiencing growth at an unprecedented level.

However, there’s one statistic that is slightly disconcerting for many retailers.

A new report by Shop.org and Forrester Research revealed a startling fact: 2015 online sales were flat for 17% of 195 surveyed retailers.

This doesn’t sound too bad until you realize that 2014’s report only indicated flat sales for 3% of survey respondents.

It’s up to retailers in 2016 to provide a lift in their plateaued conversion rates and take their market share back from giants like Amazon”.

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‘How to lift ecommerce conversion rates when they’ve plateaued’ – Econsultancy