Ginny Marvin says, “LinkedIn is shuttering its nascent ad network just under a year after launching it. Resources will instead focus on growing the Sponsored Content business.

Last Feburary, following a path now well worn by the likes of Google, Facebook and Twitter, LinkedIn started an ad network to target ads using its data to users outside its own walls. The ad network and a standalone product called Lead Accelerator grew out of the company’s acquisition of B2B marketing technology firm Bizo in July 2014.

Steve Sordello, LinkedIn’s CFO, wrote in LinkedIn’s quarterly earnings statement on Thursday that growing the ad network and Lead Accelerator would take more resources to scale than anticipated”.

LinkedIn Shutters Ad Network, Focusing Resources On Sponsored Content

Marketing Land

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