‘What Does Marketing Look Like Around the World?’ – HubSpot
Lindsay Kolowich says, “It’s hard to generalize about “the state of marketing” in the world when marketing looks and feels different depending on where you are.
Just like location, technologies, culture, and politics affects consumer behavior, it also affects how marketers, well … do marketing. Marketers in Asia-Pacific might find themselves with different priorities, challenges, and practices than marketers in Latin America, or in Europe, or in Australia and New Zealand, and so on.
We wanted to help paint a clearer picture of what marketing looks like in every region of the world — which is why we created our 2015 State of Inbound report. For this report, we surveyed 4,000 marketers and salespeople around the globe to learn about their top marketing tactics, what they find most challenging, how — and whether — they track the ROI of their marketing activities, how long it takes them to write blog posts, etc”.
What Does Marketing Look Like Around the World? 36 Stats & Trends From 5 Different Regions
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