‘What Super Bowl Ads Can Teach Entrepreneurs About Marketing’ – Entrepreneur
David Hagenbuch says, “A few months after last season’s Super Bowl, I was listening to two anchors banter on my favorite business news network. The topic turned to best Super Bowl ads, which led both to agree that they loved “the one with the blue pill.” Then one of the anchors, who happens to be the network’s car guru, commented that the commercial must have done well for its advertiser, Viagra. With a snicker and smile, the other anchor quickly corrected her colleague: “That ad was for Fiat.”
While you’d think that a newsman who covers cars for a living would remember a very well-traveled automobile ad, it’s not fair to criticize her given that most of us have made similar mistakes trying to recall commercials. Instead, advertisers should understand why, even at the Super Bowl — the pinnacle of promotion — this communication fail often occurs: People remember and like an ad but can’t recall the product or company responsible”.
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