‘A Checklist for Native Advertising: How to Comply with the FTC’s New Rules’ – MOZ
Will Critchlow says, “The FTC recently published their updated rules (and more accessible “guidance”) on what constitutes a “misleading” native advert [PDF]. I’ve read them. I only fell asleep twice. Then, near the end, a couple of bombshells.
But first, the background.
Native ads and the FTC
For those who haven’t been following the trends closely, native advertising is a form of digital advertising whereby adverts are included “in-stream,” interspersed with regular editorial content.
On social platforms, this takes the form of “promoted” posts — including stories or videos in your Facebook stream or tweets in your Twitter stream from brands you didn’t explicitly follow or “Like.””.
A Checklist for Native Advertising: How to Comply with the FTC’s New Rules
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