Danny Sullivan says, “Hashtags were in 45 percent of Super Bowl 50 ads, slightly down from 50 percent last year. Twitter and Facebook tied as the most-mentioned social networks, though neither was explicitly mentioned often.

The statistics are from our fifth annual Hashtag Bowl count of hashtags, URLs and social media network inclusions with ads during the Super Bowl. As always, we counted only nationally shown ads and only ads shown between kickoff until the game ended. Promos for shows on CBS or from the NFL were not included.

The Count
The scoreboard at the top of this article has our final count, but here’s the summary with percentages, based on a total of 60 national ads reviewed.

Total national ads (kickoff to end-of-game): 60
Hashtags in ads: 27 total, in 45 percent of ads overall”.

Hashtags In Super Bowl Ads Dropped Slightly To 45% In 2016

Marketing Land

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