‘How to do successful link-building on a startup budget’ – Econsultancy
Jacob Plumb says, “At carwow we recently raised series-B funding, so although it’s fair to say we have a little bit more money to experiment with these days, this certainly hasn’t always been the case.
We also know that we didn’t get to where we are by spending money unnecessarily.
No matter how big you get, it always pays to keep a hustler mindset.
Just like every other startup, historically we’ve been forced to be creative to make up for the reality of having a limited marketing budget.
In most circumstances this creativity involves scaling back initially grandiose content ideas into as simple (and financially viable) a form as possible.
We are always striving to do things better at carwow, but what follows is the general process we go through, from coming up with ideas in the first place, the content formats that have worked well for us so far”.
Comments are closed.
