‘15 Ways to Get More ROI From Social Media This Month’ – Entrepreneur
Sujan Patel says, “Social media marketing is both a bane and a boon to business owners. If it’s working for your business and driving traffic, you love it. If it’s not bringing in results, you hate it — and feel that you’re wasting your time.
So, stop wasting your time: Drive results, with the right tactics and appropriate planning. Here are 15 strategies to improve your social ROI that every business owner should practice:
1. Use the right social channels.
The social networks you use for your marketing campaigns should fit your audience — as well as your goals. Consider these points when determining which channel(s) to target, taking into account the following metrics from Alexa:
– Facebook has the largest user base (1.1 billion users, compared to Twitter’s 500 million).
– Facebook garners 8 percent of page views on the web, compared to 1 percent for Linkedin and Twitter, and .5 percent for Pinterest”.
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