Micah Shull says, “As Test Database Specialist at MECLABS Institute (parent company of MarketingExperiments), my days are spent sifting through thousands of tests, analyzing the results and searching for insights to inform future testing. While looking through our hundreds of tests from 2015, two top testing categories emerged for increasing clickthrough and conversion rates: value copy and friction reduction.

Value copy

Value copy testing stood out in 2015 with high rates of success and low levels of failure. Testing in this area was often successful and appears to be of high value to Internet users. Specifically, improving product descriptions and differentiation had the highest number of favorable tests for MECLABS”.

2015 Testing Year in Review: 2 key discoveries to increase clickthrough and conversions

MarketingExperiments Blog

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