‘5 Ways to Align Marketing With Sales to Close More Deals’ – Entrepreneur
Tawheed Kader says, “Schedule more meetings? Have salespeople spend more time talking to colleagues instead of customers? It goes against conventional business wisdom, but a new survey of B2B marketers shows that meeting more frequently might actually solve the sales-marketing divide.
According to an online survey by my company, ToutApp, marketers think more meetings with their sales counterparts are needed to review and discuss strategy and align goals.
We polled more than 300 B2B marketers across the United States over a four-day period in November 2015. We were surprised when 70 percent said they want to meet with their sales teams “more frequently,” to review and discuss strategy. The overwhelming majority of those who responded — 89 percent — said that frequent meetings were effective in improving marketing outcomes”.
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