‘Google Takes New Measures Against 3 Giant Botnets’ – Marketing Land
Ginny Marvin says, “In the ongoing battle against scammers that unleash malware on unwitting users through ads, Google announced Tuesday that it has added a new feature to automatically filter traffic from three of the biggest ad fraud botnets.
Vast networks of malware-infected computers, known as botnets, generate vast sums of revenue for perpetrators while depleting advertiser budgets on fake traffic by mimicking ad traffic patterns that look nearly identical to usual user behavior.
Google says the trio of ad malware targeted in this latest filter action — Bedep, Beetal and Changthangi — have infected more than 500,000 machines, including desktops, tablets and smartphones.
Keeping ahead of the scammers has been one of ad tech’s biggest challenges. Google says its new filter is different in that it won’t be fooled by changes to the malware traffic from these three botnets”.
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