‘PageRank Is Dead. What Marketers Need Now Is Trust Flow’ – Entrepreneur
Chris Lucas says, “Poor PageRank. We knew it. We used it. We sang its praises.
But, alas, PageRank is dead. And the world has changed — at least when it comes to search engine optimization (SEO), scoring and optimization.
As an industry, we’ve had some time to get adjusted. John Mueller announced in 2013 that Google would no longer be updating Toolbar PageRank — its system for ranking web pages based on value. In the two years since that bomb dropped, we’ve redefined the essence of what is really important when it comes to SEO measurement, and a new scoring model has emerged: trust flow.
Related: 4 Digital Marketing Trends to Pay Attention to Right Now
Created by Majestic SEO, trust flow is essentially a metric that determines the quality of a site based on its links with other sites in its niche”.
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