‘SEO for PRs: a basic guide for greater client success’ – Econsultancy
Damon Rutherford says, “Forward-thinking PR agencies are quickly learning that by adding comprehensive search engine optimisation (SEO) to their range of services they can differentiate themselves from their competition and deliver significant additional value to their clients.
As an SEO, my work with these agencies has increased in line with this development.
Why have PR agencies started to embrace advanced SEO?
The Google algorithm development rewards websites securing high quality links and mentions from dominant websites, giving PR agencies a new advantage over traditional SEO agencies.
PR agencies already maintain relationships with media organisations and industry influencers, making it possible to utilise these relationships to the clients’ advantage”.
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