‘The Importance of A/B Testing Ad Variations’ – Business.com
Samuel Edwards says, “Whether you’re a marketer who helps clients with their ad campaigns, or a business owner who handles your own paid advertising efforts, you understand just how fine the line is between a successful ad variation and an ad variation that flushes money down the drain.
And while you can spend your time guessing and making assumptions based on emotions and past experiences, the reality is that you will never maximize ad spend without mastering A/B testing.
Understanding A/B Testing
Optimizely defines A/B testing as a, “A method of comparing two versions of a webpage or app [or ad] against each other to determine which one performs better. A/B testing uses data and statistics to validate new design changes and improve your conversion rates.”
In other words, A/B testing directly compares two or more variations of the same experience against each other to see which one customers prefer. And, when done properly, split testing can remove the guesswork from the equation”.
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