‘Yelp 2015 Revenue $550M, Projects Nearly $700M For 2016’ – Marketing Land
Greg Sterling says, “Due to a coding glitch at PR Newswire, Yelp’s Q4 and full year 2015 results were released early, before the market’s close. The company announced a loss of $22.2 million but posted higher-than-expected revenues of $153.7 million. The stock was off roughly 10 percent in after-hours trading.
Local advertising revenue (small businesses) came in at roughly $126 million, which grew 35 percent year-over-year; 61 percent of that was PPC-based. Transactions revenue (largely Eat24) was $14 million vs. $1.4 million a year ago. Brand ad revenue and “other revenue” combined for the remaining $14 million”.
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