Clint Evans says, “There are three big lies in SEO right now. SEO remains and has been the buzzword in small-business circles for about 10 years now. But there’s a seedy underbelly.

I’ve talked with many business owners misfortunate enough to have suffered and been suckered by members of this underbelly.

SEO is a technical and ever-changing discipline. If you’re busy running a $2 million to $20 million per year small business, how can you ever hope to keep up? If you’ve been burned, how do you know when to dip your toe back into the water? Who’s got your back?

Lie #1: SEO is right for every business.

General guideline (though I know that’s a dangerous phrase). Did the Yellow Pages once drive leads and sales for your business type? If so, then test an SEO campaign to see how it performs for your company”.

The Clooney Rule of SEO: 5 Minutes that Could Save You Thousands in SEO

Business.com

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