Ginny Marvin says, “As Facebook’s usage continues to skew more mobile, the company has been closely analyzing how behaviors on mobile differ from those on desktop.

On Wednesday, Facebook announced several new features to make buying and measuring mobile video ads more effective. Facebook also laid out findings from internal and external studies on how video content is being consumed on the social network and offered suggestions as to how advertisers can get the most out of their campaigns.

Here’s a quick rundown of some of the big stats Facebook has shared on video usage and performance:

– Users watch more than 100 million hours of video on Facebook every day (Facebook data).
– People consume content faster on mobile than on desktop (Facebook and Twitter study with Nielsen)”.

Facebook Releases New Video Ad Features, Including Automated Captions

Marketing Land

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