‘John Sculley To Marketers: Don’t “Worry About The Technology,” Focus On The Customer’ – Marketing Land

Barry Levine says, “There aren’t many people who have seen the arc of modern marketing from as many vantage points as John Sculley.

The ex-CEO/Chairman of Apple and President/CEO of Pepsi — currently an investor or board member in several marketing tech companies — sees two big movements affecting marketing. One has already happened, while the other is still in progress.

The first movement, he told me in a phone interview, is the “power shift” that has been caused by such technologies as cloud computing, mobility and data analytics, not to mention the internet itself. As a result, he said, “industries have been reinvented by companies giving customers new transparency, [where] the customer is in control.”

The companies are no longer in control, he emphasized.

“If you go back to when I was at Apple,” he said, referring to 1983 to 1993, there was still the traditional media, no web and no mobile”.

John Sculley To Marketers: Don’t “Worry About The Technology,” Focus On The Customer

Marketing Land