Ann Boyles says, “As many of you — particularly our friends in Iowa and New Hampshire — are keenly aware, the height of the US presidential election season is upon us. In recent years, social media has had an increasingly profound impact on campaigns and election conversations, with candidates and their supporters (and detractors) taking to Twitter in droves. Here at Moz, we’re seizing the opportunity to examine the Twitter accounts of candidates seeking the highest office in the US to see what insights we can discover by sifting through the data.

Over the next nine months, we’ll be putting our Twitter analytics tool, Followerwonk, to work on the presidential candidates: analyzing followers, tracking changes in followership around key moments in time, and sharing any other interesting tidbits we run into along the way”.

What Can Twitter Teach You about the Top 6 US Presidential Candidates?

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