‘What is digital product management?’ – Econsultancy
Ben Davis says, “If ‘digital transformation’ could be defined by just one of its constituent parts, it might well be digital product management.
So, what is digital product management and how can it be implemented?
What is digital product management?
A business without digital product managers:
Defined by waterfall processes, the I.T. department is isolated somewhere behind a locked door.
Speed and safety of I.T. development is prioritised. These metrics are considered proportional to efficiency (and ultimately revenue) with less regard to customer satisfaction once requirements documents have been created.
Application managers exist, if not in title, then in function. For example, there may be one developer who knows a customised CMS or ecommerce platform better than anyone else”.
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