Ed Morgan says, “Whether a multibillion-dollar corporation or a local plumbing business, your brand looks woefully behind the times if you don’t have a presence on social media, including Twitter.

Companies have hired armies of smart, hip, Web-savvy people to usher their brands into a new era of perpetual connectedness that allows them to reach their customers in new and interesting ways.

So why do brand tweets look like this?

That is no way to meaningfully communicate with people: It’s smarmy, pointless, and ultimately devoid of any actual messaging. Why? Because we are focused on the tool and not the content. If you’re thinking only about how to market with a computer, you’re going to sound like one”.

Five Twitter Mantras: How Not to Be Unenlightened on Social Media

MarketingProfs

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