Matt McGee says, “Twitter took the somewhat unusual step today of revealing a number of planned improvements for 2016 — changes that involve the company’s core user experience, its advertising business and its onboarding process for new users.

“We do feel there are a number of broken windows that are inhibiting growth,” CEO Jack Dorsey said on the company’s earnings call. He said Twitter will “refine our core service to make everything more intuitive” and “give creators and influencers the best tools to connect with their audiences.”

Twitter’s plans are outlined in its Q4 2015 shareholder letter, which was published today as part of the company’s latest quarterly earnings report. Twitter reported revenue in line with Wall Street’s expectations, but its flat user growth continues to alarm analysts”.

Twitter’s 2016 Roadmap: Live Video Ads, Easier Replies, Expanding Moments & More

Marketing Land

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