‘5 Ways to Improve Your Site’s User Retention’ – CMI
Nadav Shoval says, “The browsing experience is a two-way street. Today, nobody wants to be spoon fed information. Instead, they expect a chance to take part in the conversation, either by voicing an opinion or by participating directly in the action. In part, this trend has a lot to do with advancement of the millennial customer as they become increasingly dominant players as both business leaders and consumers.
Millennials are hardly a passive generation. In fact, according to Search Engine Journal, Gen Y is eager to participate in a brand’s marketing. That’s why marketers have reported a conversion rate of 70% when interactive elements are included, in contrast to just 36% when it is absent.
By employing interactive elements, you win in more than one way. After all, the relationship between interaction and increased user retention cannot be ignored”.
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