‘4 Interesting Ways Slack & Other Brands Use Net Promoter Score Data’ – HubSpot

Nichole Elizabeth DeMeré says, “Think of NPS, or Net Promoter Score, like rocket fuel. If you leave it alone, it won’t do much. But when you load it into a responsive, proactive, customer-driven company: blast off.

The most successful companies are those that take NPS data and use it to fuel and direct their marketing methods and even product development.
But while obtaining your NPS is easy, knowing how best to use the information is anything but. Ask any rocket scientist. Many of the highest-tech rockets don’t make it to orbit; they fall ‘clunk’ on the launch mat.

To help provide some clarity, we’d like to introduce you to four companies using NPS data in very interesting ways. Check them out below.

What’s a Net Promoter Score?
NPS, or Net Promoter Score, is a simple metric to get. All you have to do is ask customers: “On a scale of 1–10, how likely are you to recommend this product?” Anyone who scores a 9 or 10 is a “promoter.” Your NPS comes from subtracting the number of detractors from the number of promoters, and dividing by the total number of respondents”.

4 Interesting Ways Slack & Other Brands Use Net Promoter Score Data

HubSpot