‘Four video campaigns that used dynamic creative’ – Econsultancy
Ben Davis says, “Dynamic creative in video is not yet commonplace, particularly in display advertising.
The best creative minds in agency land are concentrating on other areas traditionally seen as more profitable.
So, I thought I’d trawl around and find some examples of dynamic video creative.
Alas, only two of them come from the world of display, but the others are mighty interesting nonetheless, and use similar technology.
First up, a note about terminology.
Truly dynamic creative in video is all about using HTML5 to automatically change one video dependent on viewer information or environmental factors.
However, dynamic creative could also include choosing the most appropriate video in real time (from a finite number of unchanging videos)”.
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