Gary Tomer says, “Live chat is the ultimate sales hack. It’s a big call, but I stand by it. The reason is simple. It’s the easiest way to bump your website conversions in real-time without split testing.

This won’t come as a surprise to many of you who have already tried live chat to increase leads (and save on customer service). But, for most of you, it didn’t work right away.

Websites like Kissmetrics and SaneBox (which trialed our service when we founded) have tried live chat, and the data was conclusive. There was no increase in conversions, and in some cases a reduction.

In this post, I’m going to deep dive into the data science and psychology of a successful live chat install, one that increases conversions.

The Theory of Chat as a Conversion Optimizer
In the past, businesses used advertising to drive customers to a phone number. Customers would engage with a sales person. Every phone call had a person on the other end”.

How to Use Live Chat on Your Website to Maximize Conversions

‘Entrepreneur’ Blog

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