‘Situational Marketing and the Science of Getting Personal’ – Business.com
Manish Patel says, “To see the evolution of marketing, all you need to do is follow the ads.
At one point, ad placement was almost exclusive to print media, where newspapers and phone books would maximize ad exposure to a widespread population of consumers who might find them relevant.
When televisions became mainstream, advertisers followed; bolstered by general user-data (program genres and time slots, demographics, regions, etc.), they were able to deliver semi-relevant ads directly to audiences in their living rooms.
Today, the Internet age has generated new opportunities for digital marketers to gain greater access to more customers across multiple channels, and connectivity is enabling customers and marketers alike to engage with those channels wherever they go.
Advertising has had to adapt to keep customers interested”.
Comments are closed.
