Jose Cebrian says, “Every company has digital marketing challenges that are unique to their industry, their selling model (direct to consumer/wholesale/hybrid), their technology stack and their organizational structure. But acquiring first-party data to create a true model of customer journey is a struggle that persists across the board.

This post will focus on a topic that I believe is at the heart of a successful addressable marketing strategy: growing email and SMS lists.

More touches generally mean more responses, which is ultimately what we’re after. To be effective, you need to maximize data collection on your owned media.

An email address is the foundational digital currency that allows you to market to individuals, not just in email, but on social networks and through addressable display. It is, therefore, the most important permission to get”.

Why Email Is Key To Maximizing Owned Media (And Assets) In Digital Marketing

Marketing Land

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