‘Why Instagram’s new view counts could boost branded video’ – Econsultancy
Patricio Robles says, “Instagram built its billion-dollar business largely on the back of photos, but since adding support for video in 2013 the Facebook-owned app has, by virtue of its massive user base, become one of the most popular video-sharing services in the world.
And its video appeal could grow for brands thanks to a change that will make it easy to track the popularity of videos.
On Thursday, responding to feedback from users, Instagram announced that it will be adding view counts underneath videos.
Previously, Instagram displayed Likes, an important metric but one that is limited and may not fully reflect the popularity of a video.
Instagram acknowledged this, noting that “views are the most widely expected form of feedback on video.” Information on Likes will still be accessible by clicking on the video view count”.
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