Business.com staff says, “Two new Facebook product updates are aimed at small businesses. Here’s how they work.

The first is an update to local awareness ads, first introduced in 2012 to provide the ability to target ads to users who check into your site within a certain distance from a store or business location.

If you have multiple locations the new update provides the additional capability to target users to those specific sites.

In a blog post, Facebook explains that, “If a cafe with multiple locations across the UK decides to run local awareness ads, they could choose to automatically populate the city name in their ad copy, depending on where the people seeing the ad are. So, people in Glasgow would see ‘Join us for lunch in Glasgow,’ while people in Bristol would see ‘Join us for lunch in Bristol.’

Call-to-action buttons are also dynamic, so when someone clicks on the ‘Call Now’ or ‘Get Directions’ button, they’re connected to the store currently closest to them”.

Would You Like More Personalized Ads? New Facebook Updates Target Small Businesses

Business.com

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