‘3 Ways to Make Your Content Marketing Shine’ – Entrepreneur
Kelsey Meyer says, “You’re in a strategy meeting thinking back on last year’s near-wins: all those clients you could have signed, all the partnerships you almost landed and all the potential employees who pursued other opportunities. These near-wins likely leave a lasting impression on you. The problem is that all these almost clients, partners or employees have probably forgotten all about you.
It’s time to win them back with effective content marketing.
Here’s how:
1. Revamp the average “just following up” sales email.
Prospective clients absolutely despise emails from sales reps that say something like, “Hey, remember me? Here’s an email that doesn’t provide any value to you, but does get my company’s name back in your inbox.”
The standard “just following up” sales email is ineffective, and it doesn’t take advantage of the great content your marketing team is producing. Instead of forcing your prospective clients or partners to read through bland emails that don’t serve them or meaningfully advance your relationship, try sending something valuable in your next follow-up”.
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