‘4 Valuable Services Your Ecommerce Clients Should Want’ – HubSpot
Danny Halarewich says, “Moving from project to project is a challenge for agencies, to say the least. Revenue is inconsistent from month to month, causing an unstable work environment and a ton of stress and pressure.
Another problem with the project approach is that it sets the client’s expectation to believing that there’s nothing left to do once the initial work is complete. And we all know that’s just not true.
A successful online business is all about experimenting and making changes to improve performance and grow faster, and this is especially important for online retailers that need to constantly be testing, trying out new promotions, and driving sales.
That’s why we’ve seen so many of our agency partners at LemonStand move to retainers or recurring revenue client engagements. This creates consistent cash-flow that an agency can rely on every month. This stability opens up opportunities to better predict hiring, innovate, and invest in marketing their own agency. And it’s better for the client”.
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