‘Benchmarking Social Marketing Efforts In China In 2015′ – Forrester
Xiaofeng Wang says, “The Chinese social media landscape is unique and evolving rapidly. Since the publication of our first report on benchmarking social marketing in China, marketers have continued to invest in social marketing. My latest report, Benchmarking Social Marketing Efforts In China In 2015, tells how their social marketing efforts now stack up against the competition.
The key findings are:
WeChat is marketers’ social darling; LinkedIn is stepping into a market dominated by local players. WeChat has replaced Weibo and dominates both marketers’ adoption and satisfaction: A whopping 92% of the marketers we surveyed use WeChat, and two-thirds report being satisfied or very satisfied with it. And for the first time, a Western social platform is gaining popularity in China; LinkedIn has become an essential platform for social marketers there”.
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