Cindy Krum says, “Most people in the digital community have heard of Facebook’s 2G Tuesdays. They were established to remind users that much of the world still accesses the Internet on slow 2G connections, rather than 3G, 4G, LTE or WiFi.

For an online marketer in the developed world, it’s easy to forget about slow connections, but Facebook is particularly sensitive to them. A very high portion of their traffic is mobile, and a large portion of their audience uses their mobile device as their primary access to the Internet, rather than a desktop or laptop.
Facebook and Google agree on this topic. Most digital marketers know that Google cares about latency and page speed, but many don’t realize that Google also cares about connection speed”.

Beyond App Streaming & AMP: Connection Speed’s Impact on Mobile Search

MOZ Blog

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