Brian Carroll says, “Marketing is constantly evolving, because your customers are. It continually begs the question: what is currently working to grow brands?

I interviewed three brand owners from Expedia.com, the Ritz-Carlton Hotel Company and Ancestry who are leaders in digital marketing to understand what’s working and what’s not for brand growth currently.

First of all, what is a brand owner? Those who build, grow and sustain brands that reflect their company’s principles, values and value proposition, to ultimately influence consumers to believe in and purchase their product/service.

And these brand owners are definitely feeling the squeeze.

“We all live in a world of limited budgets and need to make those dollars extend as far as possible,” Vic Walia, Senior Director of Brand Marketing, Expedia.com, said.

According to Kathi Skow, VP Brand Marketing, Ancestry, “With the measurement tools now available, we can see near real-time results on marketing efforts”.

Brand Marketing: 5 tactics to understanding customer experience

MarketingSherpa

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