‘Geotargeting: Proven Practices of Location-Tailored SEO’ – MarketingProfs
Paul Ruppert says, “Much like scientific experiments, optimization processes are data-driven. Fundamentally, your current website traffic provides data on which you are able to base optimization decisions in order to reach specific goals.
Website owners have a great deal of control over fundamental website elements such as content, design, user interaction, and light-boxes that boost conversion rates, but different users often have different reactions to the same stimuli. Especially in the independently driven cultures of Western societies, it should come as no surprise that users appreciate being addressed as individuals, not as statistical probabilities at the top of your marketing funnel.
In digital, therefore, you should not make assumptions about your audience.
From age and gender to screen resolutions and computer literacy, users differ in many ways. Moreover, people land on your pages from all over the world. They live in different climates, speak different languages, use different currencies, and most important, they are part of different cultures. Even if you have a dot-com, English-only website, you may be an international business without even realizing it”.
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