Julia Jornsay-Silverberg says, “Facebook’s News Feed algorithm prioritizes video over other content types. As a result, video on Facebook (in the form of paid ads and status updates) is becoming an increasingly powerful tool that businesses can use to engage with their audiences and build brand awareness.

Before jumping in and spending precious dollars on Facebook video ads, however, you should familiarize yourself with the process of creating videos, planning a campaign, and carrying it out.

The following tools, tactics, and tips will help you get started.

Tools

Power Editor: Unlike Facebook’s Ads Manager, Facebook’s Power Editor (available only on Chrome) provides more options for creating copy for the headline and description of your advertisement. Through the Power Editor, you’ll have more creative freedom because you will be provided with additional characters to use in your advertisement’s copy. If it’s used wisely, you can compose creative, compelling copy that grabs the attention of more people, increasing ad impressions”.

10 Tools, Tactics, and Tips to Create Facebook Video Ads That Drive Business

MarketingProfs

Sharing is caring