Ryan Stewart says, “With over a billion users and a history of introducing fine-tuned advertising controls, paying for ads on Facebook is one of the best uses of your advertising dollar.

The level of control Facebook allows you to have over who sees your ad makes it an ideal platform for local businesses.

With these five simple approaches, you can create ads that transcend mere engagement, but actually bring customers through your door.

1. Increased Reach With Hyper-Local Advertising

In late 2014, Facebook took local advertising a step further into “hyper-local” advertising, called Local Awareness Ads.

Using location data from mobile apps, profile information, and IP data, Facebook had an accurate picture of where people were located, both the permanent home location as well as where they traveled throughout the day”.

Reach Your Community: 5 Ways To Use Facebook Ads For Local Advertising

Business.com

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