‘Digital Media in 2016: An Interview with HP’s Ron Fusco’ – Econsultancy
Evan Dunn says, “I recently had the chance to sit down with Ron Fusco to chat about digital media in 2016.
Ron leads marketing measurement strategy at HP, and he previously ran strategy & analytics at 3Q Digital in San Francisco.
Digital transformation is a phrase that gets thrown around a lot these days. But what does it mean for a brand to be transformed via digital media?
The way I think about it is more from the perspective of the consumer.
Most interactions today have a digital component to them – even when you meet people in the flesh, you are still connected through devices.
You add them on Facebook, you store their contact info in your phone. Maybe you even share articles that match what you were talking about in person”.
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