Fergal Glynn says, “Enterprise marketers are faced with juggling multiple marketing channels, from social media to email marketing, lead generation campaigns, and more, all of which rely on effective, relevant content to capture and nurture leads through the buying journey, at every touch point.

Enterprise marketers have been grappling with content challenges for years as a result, struggling to produce content that converts, producing enough content, and producing the variety of content necessary for engaging the various buyer personas that an enterprise targets for different products and services.

Content Challenges Abound for Enterprise Marketers

According to the Content Marketing Institute’s 2016 B2B Content Marketing Benchmarks, Budgets, and Trends report, 60 percent of B2B marketers cite producing engaging content as a top challenge.

Almost as many (57 percent) say that measuring content effectiveness is a major challenge, as well as producing content consistently”.

Does Your Organization Have a Content Problem? Here’s How to Solve It

Business.com

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