Patricio Robles says, “Last year Facebook unveiled Instant Articles, which aims to help deliver a better experience for mobile users by natively hosting publisher content on Facebook.

Facebook offered a sweet revenue sharing deal, and prominent publishers like The New York Times signed on.

Up until now, Instant Articles has been available to select publishers only, but the world’s largest social network this week announced that it will be opening Instant Articles to all publishers in April.

In a blog post, Josh Roberts, a Facebook product manager, explained:

We built Instant Articles to solve a specific problem – slow loading times on the mobile web created a problematic experience for people reading news on their phones. This is a problem that impacts publishers of all sizes, especially those with audiences where low connectivity is an issue”.

Facebook to open up Instant Articles: What publishers need to know

‘Econsultancy’ Blog

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