‘Fake likes, clicks & followers in Asia & what you can do about them’ – Econsultancy
Jeff Rajeck says, “Click fraud is now officially rampant.
In a recent report, Bloomberg Business Week cited a study which said that fake traffic will cost web advertisers $6.3bn this year.
And in some ways, we shouldn’t be surprised.
Advertising on the web offers huge opportunities for click fraud, and if there is an opportunity to get ‘free’ money, then we should expect nefarious individuals to exploit it to a great extent.
But social media is supposed to be different. The social platforms control the distribution of their content, including ads, so we can rest assured that our fans, followers, and (most importantly) ad targets on social media are real people, right?”.
Fake likes, clicks & followers in Asia & what you can do about them
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