Andrea Francis says, “Have you ever visited someone else’s website and felt confused about what the company did and where they wanted you to go on their site? An experience like that can really make you wonder about visitors’ experiences on your own website. Do your site visitors understand what you do and where you want them to go?

Not only are these critical pieces of information to know, but they’re also worth checking in on regularly. Trouble is, the longer you spend on your own company website, the harder it can be to step back and understand objectively what might be causing people to veer off the path you’ve designed.

In an article for Forbes, Michael DeFranco urges marketers to bear these three points in mind when thinking about everything from website copy to landing page forms to social media posts:

– Nobody uses your website as much as you do.
– You might not be who the product was built for”.

How Effective Is Your Website? Watch Marketing Experts Critique Real Sites in Real Time

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