‘How to Bring Local Traffic Into Your Store Using Facebook’ – Business.com
Mari Smith says, “Local brick and mortar small businesses climb an uphill battle everyday, but thanks to Facebook, there are some exciting new ways to bring customers in the door.
This week’s Mari Minute question comes from a Florida-based furniture and art store. Owner James Oriani asked, “what’s your number one Facebook recommendation for local brick and mortar small business retailers?”
Lucky for James, I have three super recommendations for harnessing the power of Facebook.
Beckoning Beacons
All hail the power of beacons! One of technology’s coolest revelations in the past few years are beacons, which use Bluetooth technology to communicate with your shoppers smartphones when they’re in or near your store. You can request a beacon device from Facebook and begin connecting with customers”.
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