Austin Iuliano says, “A trending hashtag at one time was #DescribeTwitterIn3Words. That can only be described as an avant garde approach to constructive criticism. Or, at least, that is what I hope.
The general sentiment for what Twitter has been turned into lately is “Scrollin’, Trollin’, Scrollin’”, “marketers ruin everything”, or my favorite, “FIRE HOSE ON.”
I think this is true. For a vast majority of people, Twitter has become a fire hose of content and noise. Everyone is sharing their latest blog posts, the posts of their favorite “influencers” in the hopes of creating value.
While all this is well and good, there is a better way to beat the noise of competition. Do something no one else is doing. For instance, using the the Twitter video messages feature can generate huge levels of engagement”.

How to Use the Twitter Video Message to Generate Massive Engagement

Small Business Trends

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