‘Marketing via Snapchat: Who’s Doing It and How?’ – Small Business Trends
SBT team says, “Should marketers “Snap” to it?
Ever since Snapchat blasted its way into the social media world in 2011, marketers have debated whether this app is a passing craze or the next big thing.
In many ways, Snapchat has similar photo-sharing and video-messaging capabilities as Instagram. What makes the app unique is that Snapchat users can control who receives their messages (called “Snaps”) and for how long. (The range is 1-10 seconds.) Even more intriguing, once the chosen recipient has seen a Snap(s), and the time limit is up, then poof, it disappears!
Do Brands Have a Chance at Marketing via Snapchat?
Although millennials, a highly sought-after consumer demographic, use Snapchat in record numbers, most brands are still wondering how (or if) they can reach them via the app”.
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